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¿Question #228658?
Woelf: If you advertise that your product works significantly better than the leading brand, why isn't yours the leading brand?

pricero1: If you're second to market, it can be difficult to get the top slot.
TheGrimReeple: Because popularity and quality don't always correlate.
PolarDad: The man is holding me down
TomTi89: Lack of funds for advertising, existing large companies can utilise economy of scale to generate more profits and therefore more advertising and production, inertia / brand loyalty on the buyers' part, possibly also sabotage from the leading brand.
mattomaw: First is the worst, second is the best, third is the man with the hairy chest.